Oct 20, 2004

EDGE Boston Launches New Channel with Style

Fall Fashion Photo Shoot, New Editor Debut

For Immediate Release Oct 20, 2004

Boston, MA -- EDGE Publications, LLC, a leading publisher of gay, lesbian and bisexual news and entertainment portals, today launched its newest channel, called "Style." Encompassing a variety of fashion, life and homestyle content, the Style Channel will be edited by Jason Salzenstein, and launches today with a Fall Fashion photo shoot entitled "Autumn Heat." The channel can be found in the company’s flagship publication, EDGEboston.com.

"We’re very excited to be launching Style," stated publisher David Foucher. "Jason is a seasoned expert, and he’s recruited a team of top-notch writers and photographers to bring our new channel to life."

Salzenstein, who is also Fashion Director and Editor-at-Large with Xodus Magazine, opted to feature EDGE readers in the "Autumn Heat" photo shoot.

"We thought it would be fun to premiere the channel with our own readers as models," said Salzenstein. "And we found a group of really wonderful people who were excited about the idea - the response to our on-line call for models was tremendous. The shoot highlights a combination of both summer and autumn clothes from Rubbish Clothing, Abercrombie & Fitch, Aussie Bum, J. Crew and more."

New features in other areas of the Style channel include technology, home fashion, feng shui techniques, healty & beauty products, and corporate news from the sector.

EDGEboston.com features up-to-the-minute news, an entertainment channel, a comprehensive travel database, a health and fitness guide, commentaries, advice columns, sports coverage, fashion photography, weekly giveaways, and an integrated calendar that details daily happenings across the region.

EDGE Publications is dedicated to the presentation of localized news and information to the Gay, Lesbian, Bisexual and Transgender (GLBT) community in an objective, entertaining, ethical, socially responsible format.

ABOUT EDGE MEDIA NETWORK:

EDGE is an online community destination dedicated to the delivery of local, national and world content targeted to the gay, lesbian, bisexual and transgender (LGBT) community in a fair, entertaining and interactive format. Learn more about EDGE at http://www.edgeonthenet.com.

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For more information:

John Welton
Director Public Relations
415-215-8348
jwelton@edgemedianetwork.com