Esquire Magazine Collaborates with Online Retailer to Form CLAD
Frisco, TX - CLAD unveiled its new online retail concept, www.cladmen.com
Driven by consumer insights derived from over a year of research on the underserved online menswear market, CLAD offers the best designer brands in menswear and advice and product recommendations from the editors of Esquire magazine, the authority on men’s style.
CLAD represents a new generation of editorial commerce: a first-of-its-kind collaboration between an editorial publication and an online retailer working together to create an online shopping experience from the ground up.
"The modern American man is style-conscious but not necessarily style-savvy. He understands the power of being well-dressed but doesn’t always know how to harness that power for himself," said Will Swillie, president of CLAD. "CLAD understands why and how men shop-and, most importantly, that most would rather be doing something other than shopping."
"With our edited selection of premium brands and style advice from a trusted resource like Esquire, men can be confident they will find style that fits their lifestyle so they can do less shopping for clothes and more living in them."
The authority on men’s style for almost 80 years, Esquire is the first magazine to take an active role in the creation and development of a retailing business. Four times a year, the magazine will run a 16-page promotional digest called "The CLAD Report," in print and on Esquire.com
"Over the last five years, Esquire has worked hard to expand the definition of what a magazine is and what our medium is capable of," said David Granger, editor-in-chief of Esquire. "Like all magazines, we recommend products that will improve our readers’ lives and incite desire. It’s long been time for the magazine industry to take the next step and begin to allow our readers to take action based on that desire."
an online shopping experience
fit for a man
launches at cladmen.com
Experiencing CLAD means, literally, "dressing for distinction," and encapsulates the site’s commitment to offering style and advice to today’s modern American man. Aimed at men ages 25 to 54, CLAD is a full-price retailer presenting a comprehensive selection of apparel, accessories, watches, and footwear.
The site features a well-curated assortment of both established and up-and-coming menswear brands that cover a broad range of styles from tailored clothing to jeans and t-shirts. Top designer brands include John Varvatos®, Michael Kors®, Billy Reid®, Jack Spade®, Rag & Bone®, Vince. ®, 7 for All Mankind®, SPURR®, Victorinox®, Lacoste®, Levi’s®, and Cole Haan®. Exclusive items created under the CLAD label are also a part of the assortment.
In addition, Esquire provides style tips and advice in the site’s "Damn Good Advice" section and highlight "Esquire Picks" throughout the site. Esquire.com
CLAD has also introduced an innovative feature to the site that will help men coordinate their clothing. The "Looks" tool pulls together apparel, accessories and footwear to create a complete wardrobe across a variety of brands. Men are then able to purchase that entire look with the single click of a button. "Looks" also dissects occasion-appropriate dressing and seasonal trends to help men construct a style statement that is truly their own.
Beyond the site itself, users can also interact with CLAD on their facebook page